Ulrike Grassinger

Business Portrait Ulrike Grassinger

Ulrike Grassinger has strategic oversight of all Counterpoint projects and manages quality assurance and timeliness. A social-psychologist by background, Ulrike brings together insights on human behaviour, sentiment and choice with her experience in managing large-scale consultancy projects for business and political leaders. She regularly facilitates high-level workshops to advise decision-makers on how to make use of these insights.

Before joining Counterpoint, Ulrike worked as a management consultant where she advised senior-level management and led large-scale change projects. Trained as a systemic consultant and therapist, she has experience in working with systems, organisations and groups to foster shifts in perspectives.

Ulrike holds a BSc in Psychology from the University of Heidelberg and an MSc in Social and Cultural Psychology from the London School of Economics. Her PhD work for the University of Flensburg, focuses on the uses of metaphorical language in the discourse on climate change.

Contact: ulrike.grassinger[at]counterpoint.uk.com


Strategic advice to manage new forms of cultural and social risks

Decoding cultures and making sense of context

Learn more

Interpreting public behaviour and emotions

Learn more

Crafting the right conversations

Learn more

News & events


A new Bridges pamphlet is coming out! The Tentacles of Circumstance: the Political Consequences of Inequality

In January we will be launching our new Bridges Project publication on the political consequences of inequality.  As usual, our approach is multidisciplinary.  The...


Historic errors set in stone

Public monuments seem to have become the lightning rod of our cultural wars: from Robert E Lee, to Cecil Rhodes, to intimations that Nelson...


Developing a new language of persuasion: Counterpoint’s workshops on framing

With public distrust of expertise at an all-time high, and an increasing demand for transparency, the messages of carefully constructed campaigns can easily fail...