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Is all Politics Moral? How Frames and Values Inform the way we Vote


In this public lecture hosted by Counterpoint, George Lakoff, the celebrated linguist and bestselling author of Dont Think of an Elephant!, will discuss his innovative approach to politics, framing, metaphor and the mind with political pollster and commentator Deborah Mattinson.

With Britain’s three largest parties all struggling to capture the public’s imagination and with frustration and protest fuelling an insurgent UKIP, disillusionment with the political class is rife.

Professor Lakoff will discuss the challenges for British politics from his perspective as a cognitive linguist. Is British politics still stuck with an old-fashioned way of understanding how people think? Is there such a thing as the political centre ground? And is a new approach to politics rooted in values and frames truly viable?

This event is part of Counterpoint’s programme of work on Hidden Frames.

Event date and time:

Monday 7th October, light refreshments from 6.15 PM, followed by the lecture from 6:50 to 8.00 PM.


Event location:

Al Qasimi Lecture Theatre

Prince Philip House

3 Carlton House Terrace





George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard and the University of Michigan. He is the author of a number of influential bestselling books on politics and cognitive linguistics, including Dont Think of an Elephant! and The Political Mind.

Deborah Mattinson is director and co-founder of research and strategy agency Britain Thinks. Before co-founding BritainThinks, she jointly ran the Chime Research and Engagement Division. She was also pollster to Gordon Brown, firstly as Chancellor of the Exchequer, then as Prime Minister.

Catherine Fieschi (chair) is the founder and director of research and advisory group Counterpoint. Before Counterpoint, Catherine spent ten years as an academic and led the London-based think tank Demos (2005-2008). She has advised numerous governments, businesses and foundations on aspects of risk, strategy and policy.


RSVP to Places are limited so please book as soon as possible if you would like to attend.


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