Laetitia Le Guillou


Laetitia manages the smooth running of the administration for Counterpoint, supporting our Directors in London and Paris as well as our diverse project administration work.

Laetitia has a wide range of professional experience working in managing and administrating for global organisations in the UK and in France. Before joining Counterpoint, she worked for an Arts, World Heritage and Education charity promoting inter-cultural dialogue and understanding between cultures.

She has been for a number of years a keen member of the Royal Anthropological Institute, where she shares her enthusiasm and passion for anthropology, psychology and the understanding of dynamics within societies.

Laetitia studied in France where she acquired a technical diploma in International Trade at the lycée Le Likès (29). A very keen learner of languages and other cultures, she took the opportunity to travel during her studies doing internships in Germany and Austria. She has now been living in London for over 10 years.


Strategic advice to manage new forms of cultural and social risks

Decoding cultures and making sense of context

Learn more

Interpreting public behaviour and emotions

Learn more

Crafting the right conversations

Learn more

News & events


Historic errors set in stone

Public monuments seem to have become the lightning rod of our cultural wars: from Robert E Lee, to Cecil Rhodes, to intimations that Nelson...


Developing a new language of persuasion: Counterpoint’s workshops on framing

With public distrust of expertise at an all-time high, and an increasing demand for transparency, the messages of carefully constructed campaigns can easily fail...

Red bus europe

Europe’s riddle: Migration, community experiences and public opinion

Counterpoint examines the local experience of migration and integration across five European countries in light of continuing migration into Europe. Our research in Sweden,...