Publications

Compassionate Consumption: Is Veganism Taking Over Western Europe?

As diverse as it is interconnected, Europe is taking on plant-based eating with a cross-continental wave of enthusiasm — increasingly mainstream in some places, niche in others — for the benefits to animals, the planet and people themselves. From celebrities turning vegan across the globe, to traffic on Facebook and Instagram showing enticing meals from the young and fit, there is a reevaluation of the movement as healthy, virtuous and chic.

Plant-based diets are spreading throughout Europe, in different countries at different rates, and with mixed receptive audiences. This emerging trend is seeing a culturally diverse Europe find ways to adapt traditional cuisine to a growing market of vegans. Counterpoint gathered illustrative data on how European countries take up this trend differently.