Counterpoint has worked at the intersection of uncertainty, politics and social change for over a decade. Our aim has always been to harness a deep understanding of people’s attitudes and beliefs to explain choice and behaviour even when these seem unpredictable or contradictory.
The global COVID-19 crisis, and its economic and social aftershocks create even more uncertainty as the risks of polarisation and fragmentation increase. In this global context, delivering legitimate decisions that create any kind of consensus, is set to become our societies’ biggest challenge. From redistribution to climate, from digital to health – all of these depend on new forms of legitimate and accountable decision-making. We help our partners and funders who deliver valuable public and private goods deal with this century-defining challenge.
We offer insights and strategies that help to craft legitimate outcomes in a diverse and fragmented world.
Our meaningful connections with the rest of the world inform everything that we do and the values we stand for. Our team has experience across the globe: we have lived in many countries and between us speak a dozen languages. Being #CitizensOfEverywhere allows us to enjoy and explain our relentless and complex world.
Our analysis is robust and multidisciplinary, it leverages a rich understanding of human behaviour in diverse cultural and social contexts. We provide clients with the resaerch-based insights and tools to make difficult long-term decisions in the face of unpredictability.
Our team uses cutting edge social science research and its extensive network of relationships across the globe to make sense of how the world’s most challenging dynamics affect our clients. We turn these insights into strategic recommendations.