About Us

Counterpoint has worked at the intersection of uncertainty, politics and social change for over a decade.  Our aim has always been to harness a deep understanding of people’s attitudes and beliefs to explain choice and behaviour even when these seem unpredictable or contradictory.

The global COVID-19 crisis, and its economic and social aftershocks create even more uncertainty as the risks of polarisation and fragmentation increase.  In this global context, delivering legitimate decisions that create any kind of consensus, is set to become our societies’ biggest challenge.  From redistribution to climate, from digital to health – all of these depend on new forms of legitimate and accountable decision-making.  We help our partners and funders who deliver valuable public and private goods deal with this century-defining challenge.

We offer insights and strategies that help to craft legitimate outcomes in a diverse and fragmented world.