About Us

What We Do

We offer insights and strategies that help to craft democratic consent in a diverse and fragmented world.

Counterpoint has worked at the intersection of uncertainty, politics and social change for over a decade.  Our aim has always been to harness a deep understanding of people’s attitudes and beliefs to explain behaviour even when the latter is unpredictable or seems contradictory.

The global COVID-19 crisis, and its economic and social aftershocks create even more uncertainty as the risks of polarisation and fragmentation increase.  In this global context, delivering legitimate decisions that create any kind of consensus, is set to become our societies’ biggest challenge.

For actors who know that positive change can only be delivered with people and not against them, the task will become more arduous.  From redistribution to climate, from digital to health – enacting the necessary change in those areas depends on understanding the diversity of publics, and devising new and legitimate ways to secure people’s consent for policies and decisions.

We help our partners and funders who deliver valuable public and private goods deal with this century-defining challenge.