Compassionate Consumption: How Veganism is taking over Western Europe
As diverse as it is interconnected, Europe is taking on plant-based eating with a cross-continental wave of enthusiasm as the movement rebrands itself as chic and healthy.
Plant-based diets are spreading throughout Europe, in different countries at different rates, and with mixed receptive audiences. This emerging trend is seeing a culturally diverse Europe find ways to adapt traditional cuisine to a growing market of vegans. Counterpoint gathered illustrative data on how European countries take up this trend differently.
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